AFI (Alaa For Industry) is a leading industrial supplies company in the Middle East, we supply customers with high-quality engineering products and services for hydraulics, pneumatics, transportation, power transmission and industrial equipment, when and where they need it.

Our expanding distribution network, broad product line and delivery options help customers save time and money. We work with customers to drive results for their businesses, from keeping operations running efficiently today to continuously rethinking, retooling and optimizing for a more productive tomorrow.

Why Choose Us?

  • Huge Selection of Products
  • Great Quality
  • Customer Satisfaction and Support
  • Same Day Shipments on Most Orders
  • Sales Professionals with Outstanding Product Knowledge
  • Exclusive Global Brand Products
  • Extended Service Plans

AFI was established in 1984 in Dammam, Saudi Arabia. During that time the company was engaged in the manufacture of hydraulic seals and trading of industrial products. Although the focus was on the manufacturing of seals and the transportation industry, AFI soon successfully expanded into related businesses by establishing international partnerships with leading industrial brands.

Registered under Ibrahim Ali Al Rashoodi & Partners Holding Company (LLC). Today AFI is one of the largest and most diverse industrial companies in the Middle East which has various subsidiary companies with diverse business interests. With 17 branch offices across the Gulf region and over 1000 employees, AFI provides a focused approach towards the local market and delivers quality services and innovative solutions for a wide range of industrial applications.


AFI is ISO 9001 accredited since 1997 and provides premium quality products and services for all industries and government sectors it serves. We achieve customer satisfaction by meeting and exceeding customer needs, and by complying with all applicable statutory and regulatory requirements, both national and international.
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